READ OUR LATEST SOCIAL IMPACT REPORT HERE.
Woonwinkel is a Portland, Oregon-based home and gift shop where everyday goods shine bright. You may have noticed we’re a bit color-obsessed. We hope our passion for color makes a visit more than just a shopping trip--we want it to uplift and inspire.
Color is symbolic to us, too. It’s a colorful world and we like it that way. We believe differences within our team and our community makes us stronger and richer. We prioritize building an environment in which different perspectives are valued. We act on that through who and how we hire, how we pledge to communicate within our team, and what voices we amplify not only through our social channels, but through our products as well. We’re going to tell you more about our values as you read on.
We strive to inspire our customer through joyful aesthetics. We believe that comfort, color, and levity make a home feel just right. Over twenty years in the color design industry have taught me that color is powerful. When our eye takes in color, it sends a message to our brain to decipher it. As it’s doing so, the brain releases a hormone which affects moods, focus, appetite, energy levels and more. Every color benefits us in some way, and at its best it ignites a powerful emotional reaction. But it’s not enough for us to simply source “colorful stuff”.
We look for objects that SHINE BRIGHT. They’re…
- Singular, unique or small run (because big-box sameness is boring)
- Alive in color (because color can alter your mood, improve your performance, and do good)
- A beacon, an example (that makes our world a better place in some way) << more on this in a minute!
- Happy-making (we love to pull people together, we love the cheerful, the silly, the fun)
While the search for those objects is fun, our vision goes beyond what we can put in someone’s shopping bag. We also strive to metaphorically "see in color". And, we ask our customers to do the same. When we source products and publications by people who belong to groups who have historically been underrepresented on store shelves, we ask our community to see in full color. When we set ground rules within our team for how we’ll communicate with each other, we’re also ensuring that each individual perspective carries weight so we can see in full color.
More about our Values:
BRANDS AND VENDORS: We’re a little biz who works with other little businesses and we intend to stay small. We seek out independent designers and small companies and enjoy getting to know the people behind the brands. We believe diversity makes us stronger and richer. We act on that through our product purchasing as well, ensuring products created by groups that have been historically underrepresented on store shelves are a substantial part of our collection.
SUSTAINABILITY: We believe in owning fewer, better things and have a strong preference for items that are long lasting or recycleable to reduce our environmental impact.
COMMUNITY: We celebrate and amplify the voices of marginalized communities, and we financially contribute to our community through organizations that advance diversity, equity, inclusion, justice, and provide immediate action with community aid.
TEAM: We believe diversity within our team and our community makes us stronger and richer. We prioritize building an environment in which different perspectives are valued. We act on that through who and how we hire, and how we pledge to communicate within our team.